Shares
cratered by as much as 44% in trading on Friday after the company reported a
quarterly loss on Thursday, with guidance that was weaker than expected.
It projected full-year revenues at $3.6
billion to $3.65 billion, versus $3.9 billion expected. LinkedIn reported
revenue of $861.9 million for the fourth quarter, and its earnings loss was
$0.06 a share, or $8.4 million. It recorded year-over-year growth in revenues
in its major business segments, including a 22% rise in premium subscriptions.
The company said in its earnings release
that the number of cumulative members grew 19% to 414 million, with mobile
visits now making up 57% of all traffic. In December, it launched an updated
version of its app. LinkedIn also announced that it was killing Lead
Accelerator, a business-to-business ad network it got with the 2014 acquisition
of Bizo.
Pacific Crest's Evan Wilson and Tyler Parker
did not like this decision. They said in a note on Thursday: We would
understand if the ad network had grave privacy issues or if there was no
demand, but other examples show us this is not the case. Now Sales Navigator
really is LinkedIn's only big near-term opportunity to materially increase the
monetization of its data set. Ugh.
Over the past year, LinkedIn shares have
fallen by about 52%. "We did not learn our lesson," the Pacific Crest
analysts wrote. "LinkedIn has rarely given investors a reason to own the
stock in 1H and it has happened again. It will have to spend the balance of the
year restoring confidence in a much tougher environment."
Πηγή: Business Insider
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